Skills

 

  • Overview

    • Effective leader and collaborator

    • Strategic innovator and problem solver

    • Excellent communicator and negotiator

    • Concise writer and editor

    • Deadline and results-driven

    • High productivity and accuracy level

    • Technically savvy

  • Organizational & Managerial

    • Strategic Marketing, Advertising, Digital Campaigns — develop proposals and presentation materials, creative briefs, comprehensive planning documents, budgets, reporting systems, create and pitch concepts
    • Communications & Public Relations — press relations, press releases, messaging, story pitches and presentations, product placement, public response strategy, media spokesperson
    • Market Research — customer persona development, consumer insights, focus groups, surveys, competitive analysis, channel strategy, positioning and pricing, data collection and analysis, effectiveness measurement
    • Writing & Editing — websites, social media, newsletters, brochures, ads, surveys, talking points, speeches
    • Website Development & Management — design, implementation, usability, SEO, analytics, reporting
    • Print Production — sourcing, costing, scheduling, approvals, proofing, pre-press, press checks
    • Media Planning & Buying — print, digital, radio, television, outdoor
    • Photography — photography, image editing, image sourcing, asset management, vendors and contracts
    • Video & Television — planning and execution, including concepts, storyboards, scripting, assembling production teams, location scouting, music sourcing, casting and coaching, shooting, editing
    • Events — planning and execution, including concepts, budgeting, sourcing; staff and production management
    • Management — staff and freelance creatives, vendors
  • Technical / Tools

    MS Office, Mac/PC proficient. Web development and social media applications, including WordPress and Drupal, MailChimp, Constant Contact, SurveyMonkey, Facebook, Instagram, Twitter, YouTube, Google Analytics/Ads. Project management tools Asana, Zoho, Basecamp, Workfront, and MS Project. Donor management tools such as DonorPerfect. Knowledge of design and presentation software, including Adobe Creative Suite, PowerPoint, and Apple Keynote.