Skills

 

  • Overview

    • Strategic innovator and problem solver

    • Effective collaborator and project leader

    • Excellent communicator and negotiator

    • Concise writer and editor

    • Deadline driven, ability to juggle multiple projects with ease

    • High productivity and accuracy level

  • Organizational & Managerial

    • Strategic Marketing, Advertising, Social Media Campaigns — create and pitch concepts, develop
 proposals and presentation materials, creative briefs, positioning documents, marketing budgets, and
 reporting systems
    • Market Research — audience setting, channel strategy, tactical frameworks, data collection & analysis, effectiveness measurement
    • Writing & Editing — websites, social media, newsletters, brochures, ads, surveys
    • Website Development & Management — design, implementation, usability, SEO, analytics, reporting
    • Public Relations — press relations, public response strategy, press releases, story pitches, presentations
    • Print Production — sourcing, costing, scheduling, approvals, proofing, pre-press, press checks
    • Media Planning & Buying — print, web, radio, television, outdoor
    • Photography — photography/image editing, image sourcing, vendors and contracts, asset management
    • Video & Television — planning and execution, including concepting, storyboards, scripting, assembling 
production teams, location scouting, music sourcing, casting and coaching
    • Events — planning and execution, including concepting, budgeting, sourcing, staff and production
 management
    • Management — staff and freelance creatives, vendors
  • Technical / Tools

    MS Office, Mac/PC proficient. Web development and social media applications, including WordPress and Drupal, MailChimp, Constant Contact, Facebook, Instagram, Twitter, YouTube, Google Analytics/Ads. Project management tools Zoho, Basecamp, Workfront, and MS Project. Knowledge of design and presentation software, including Adobe Creative Suite, PowerPoint, and Apple Keynote.