Skills
Overview
• Effective leader and collaborator
• Strategic innovator and problem solver
• Excellent communicator and negotiator
• Concise writer and editor
• Deadline and results-driven
• High productivity and accuracy level
• Technically savvy
Organizational & Managerial
- Strategic Marketing, Advertising, Digital Campaigns — develop proposals and presentation materials, creative briefs, comprehensive planning documents, budgets, reporting systems, create and pitch concepts
- Communications & Public Relations — press relations, press releases, messaging, story pitches and presentations, product placement, public response strategy, media spokesperson
- Market Research — customer persona development, consumer insights, focus groups, surveys, competitive analysis, channel strategy, positioning and pricing, data collection and analysis, effectiveness measurement
- Writing & Editing — websites, social media, newsletters, brochures, ads, surveys, talking points, speeches
- Website Development & Management — design, implementation, usability, SEO, analytics, reporting
- Print Production — sourcing, costing, scheduling, approvals, proofing, pre-press, press checks
- Media Planning & Buying — print, digital, radio, television, outdoor
- Photography — photography, image editing, image sourcing, asset management, vendors and contracts
- Video & Television — planning and execution, including concepts, storyboards, scripting, assembling production teams, location scouting, music sourcing, casting and coaching, shooting, editing
- Events — planning and execution, including concepts, budgeting, sourcing; staff and production management
- Management — staff and freelance creatives, vendors
Technical / Tools
MS Office, Mac/PC proficient. Web development and social media applications, including WordPress and Drupal, MailChimp, Constant Contact, SurveyMonkey, Facebook, Instagram, Twitter, YouTube, Google Analytics/Ads. Project management tools Asana, Zoho, Basecamp, Workfront, and MS Project. Donor management tools such as DonorPerfect. Knowledge of design and presentation software, including Adobe Creative Suite, PowerPoint, and Apple Keynote.