Skills

 

  • Overview

    • Effective leader and collaborator

    • Strategic innovator and problem solver

    • Excellent communicator and negotiator

    • Concise writer and editor

    • Deadline and results-driven

    • High productivity and accuracy level

    • Technically savvy

  • Organizational & Managerial

    • Strategic Marketing, Advertising, Digital Campaigns — develop proposals and presentation materials, creative briefs, comprehensive planning documents, budgets, reporting systems, create and pitch concepts
    • Communications & Public Relations — press relations, press releases, messaging, story pitches and presentations, product placement, public response strategy, media spokesperson
    • Market Research — customer persona development, consumer insights, focus groups, surveys, competitive analysis, channel strategy, positioning and pricing, data collection and analysis, effectiveness measurement
    • Writing & Editing — websites, social media, newsletters, brochures, ads, surveys, talking points, speeches
    • Website Development & Management — design, implementation, usability, SEO, analytics, reporting
    • Print Production — sourcing, costing, scheduling, approvals, proofing, pre-press, press checks
    • Media Planning & Buying — print, digital, radio, television, outdoor
    • Photography — photography, image editing, image sourcing, asset management, vendors and contracts
    • Video & Television — planning and execution, including concepts, storyboards, scripting, assembling production teams, location scouting, music sourcing, casting and coaching, shooting, editing
    • Events — planning and execution, including concepts, budgeting, sourcing; staff and production management
    • Management — staff and freelance creatives, vendors

  • Technical / Tools

    MS Office, Mac/PC proficient. Web development and social media applications, including WordPress and Drupal, Eloqua, MailChimp, Constant Contact, SurveyMonkey, Facebook, Instagram, Twitter, YouTube, Google Analytics/Ads. Project management and CRM tools Asana, Zoho, Basecamp, Salesforce, Workfront, and MS Project. Media managment tools Cision and Meltwater. Donor management tool DonorPerfect. Knowledge of design and presentation software, including Adobe Creative Suite, Canva, PowerPoint and Apple Keynote.