Proven ability to bring vision and ingenuity to branding/rebranding initiatives, positioning companies and products for success. Well-versed in leading the development and implementation of integrated marketing campaigns — collaborating with clients and internal teams to achieve extraordinary results. Specialties include hospitality, music, arts, finance, legal, and nonprofits.
Account Director, Montara Creative, Sonoma, CA & Madison, WI • 2008 – present
— Initiated and delivered marketing strategies for multiple brands including a Cattlemens Restaurants 50th anniversary celebration and rebranding campaign. Elements included a new printed menu system, signage, PPT presentations, press releases, website, and social media. Sales increased over 7% within six months of launch — awarded “Business Partner of the Year” by this client (2018).
— Managed brand initiatives for Cox & Kings USA (luxury travel) and sustained this client relationship for nearly 10 years with a sales growth of over 400%. Responsible for strategic communication plan and budget, including public relations. Created and monitored all project timelines; negotiated advertising contracts. Introduced and implemented new digital marketing tactics (social media, email, content marketing, SEO).
— Lead for health industry accounts including Children’s Psychological Health Center, Expert Child Psychology, Positive Health Coaching, and Fortune Practice Management. Currently promoting a book co-authored by a retired UW-Madison Rheumatologist and a clinical population management specialist. Collaborated with Next Dentistry to develop a comprehensive marketing strategy focusing on general dentistry, TMJ, and destination dentistry practice areas. Initiatives included identity, messaging, print, and digital (robust website, patient success stories, social media, PPT presentations). Specific marketing was targeted at referring dentists.
— Member of the senior team assembled to create SONOMA Magazine, a new regional lifestyle publication. Developed positioning, and implemented production, sales, and partner guidelines. Managed design and production of premiere issue — start to finish.
— Participated in the successful U.S. launch of Jollibee (Philippine fast food mega-brand), garnering national and local press coverage, and high impact in areas of restaurant locations. Production of both radio and TV ads were part of integrated advertising and marketing campaigns.
— Directed rebranding efforts for Hanson Bridgett LLP (law firm) — from attorney/staff focus groups and a three-day photoshoot to new identity and marketing materials.
Account Supervisor, Montara Creative, San Francisco, CA • 1996 – 2008
— Supervised brand initiatives for Cattlemens Restaurants (family owned eight-restaurant chain) and monitored workload and workflow within the Agency.
— Produced music industry event in Los Angeles (sponsors: Apple, major music publications). Keith Emerson headlined the main stage with ten additional bands and 3000 attendees. Hosted private VIP press event for top industry influencers.
— Spearheaded production and logistics for Opcode’s (music software) major presence at Music Messe (Frankfurt, Germany) — custom booth fabrication, live performances, presentations, and VIP/press events. Produced product launch press event at the Palace Theater, Los Angeles.
— Planned and executed national advertising campaigns for Macromedia (multimedia software).
General for the Agency:
— Participated in new business outreach and development: delineated objectives, created proposals and presentation materials, and presented concepts. Guided research, data, and insight gathering and wrote and refined creative briefs and positioning documents. Maintained and monitored calendars, databases, timelines, and budgets.
— Cultivated and managed agency staff of 12 (hiring/training/mentoring), hired and managed outside contractors. Responsible for all vendor sourcing and management.
— Developed policies and procedures, all job descriptions, and standard operating procedures.
San Francisco State University, B.A., Theater; Pacific Lutheran University, Tacoma, WA, Communication Arts
Madison Symphony Orchestra League, Madison, WI • July 2018 – present
Board member; chair: VP Membership Recruitment & Retention
Madison Symphony Orchestra League, Madison, WI • August 2017 – 2019
Parties of Note — Committee Member