Bio


Summary

Proven ability to bring vision and ingenuity to branding/rebranding initiatives, positioning companies and
products for success. Well-versed in leading the development and implementation of integrated marketing campaigns — collaborating with clients and internal teams to achieve extraordinary results. Specialties include hospitality, music, arts, finance, legal, and nonprofits.

Experience

Account Director, Montara Creative, Sonoma, CA / Madison, WI • 2008 – present
— Initiated and delivered marketing strategies for multiple brands including a Cattlemens Restaurants 50th
anniversary celebration and rebranding campaign. Sales increased over 7% within six months of launch —
awarded “Business Partner of the Year” by client (2018).

— Managed brand initiatives for Cox & Kings USA (luxury travel) and sustained this client relationship for
nearly 10 years with a sales growth of over 400%.

— Member of senior team assembled to create SONOMA Magazine, a new regional lifestyle publication.
Developed positioning, and implemented production, sales, and partner guidelines. Managed design and
production of premiere issue — start to finish.

— Participated in the successful U.S. launch of Jollibee (Philippine fast food mega-brand), garnering national
and local press coverage, and high impact in areas of restaurant locations. Production of both radio and TV
ads were part of integrated advertising and marketing campaigns.

— Directed rebranding efforts for Hanson Bridgett LLP (law firm) — from attorney/staff focus
groups and a three-day photoshoot to new identity and marketing materials.

Account Supervisor, Montara Creative, San Francisco, CA • 1996 – 2008
— Supervised brand initiatives for Cattlemens Restaurants (family owned eight-restaurant chain) and monitored
workload and workflow within agency.

— Produced music industry event in Los Angeles (sponsors: Apple, major music publications). Keith Emerson
headlined main stage with ten additional bands and 3000 attendees. Hosted private VIP press event for top
industry influencers.

— Spearheaded production and logistics for Opcode’s (music software) major presence at Music Messe
(Frankfurt, Germany) — custom booth fabrication, live performances, presentations, and VIP/press events.
Produced product launch press event at the Palace Theater, Los Angeles.

— Planned and executed national advertising campaigns for Macromedia (multimedia software).

General for agency:
— Participated in new business outreach and development: delineated objectives, created proposals and
presentation materials, and presented concepts. Guided research, data, and insight gathering and wrote and
refined creative briefs and positioning documents.

— Cultivated and managed agency staff of 12 (hiring/training/coaching), and outside contractors. Responsible
for all vendor sourcing and management.

— Developed policies and procedures, all job descriptions, and marketing standard operating procedures.

EDUCATION
San Francisco State University, B.A., Theater; Pacific Lutheran University, Tacoma, WA, Communication Arts

VOLUNTEER
Madison Symphony Orchestra League, Madison, WI • July 2018 – present
Board member, chair: VP Membership Recruitment & Retention

Madison Symphony Orchestra League, Madison, WI • August 2017 – present
Parties of Note — Committee Member